What We Do
Outbounding connects your organization with the publishers and webmasters who care about your vertical. We specialize in finding people and organizations and then conducting outreach to promote you.
Research
To move your market you must know your market. Our efforts begin with research, primarily through careful surveys and interviews with participants in your market. This can include your customers, market influencers, expert practitioners and more. We seek to extract expertise as well as crucial market insights for you.
- Customer Surveys
- Influencer Prospecting
- Interviews
- Influencer Surveys
Create
Once we’ve conducted research we create publishable content based on our findings. This can include infographics, bylined articles for placement on industry sites, and a custom report for your website you can use for lead generation. These pieces are the foundation of our efforts to build your brand and authority within your industry. We also share a private business recommendations report with you.
- Report Creation
- Byline Article Creation
- Infographic Display of Information
Promote
Once your report is published to your site we swing into action to promote the study. We do everything from press releases to article placements to sharing the report back to influential participants. This builds your brand, builds buzz, drives traffic to your site and sets the stage for more future studies.
- Press Release
- Byline Article Placement
- Survey Participant Outreach
- Blogger Engagement