It’s not enough to simply rely on social media to magically make your content “go viral…” Your content needs a steward, a well-connected friend if you will. And your content needs to be introduced to hundreds of people in your market.
Getting to high levels of scale with your outreach requires you to find hundreds of websites that could be potential platforms for you and your content. You must research them carefully to ensure that your content could make a good fit.
Then you must carefully write your pitch email. This email is critical to the success of your initiative and ideally it’s a custom email sent to each person.
Lastly you must outreach in order to get your content in front of your target market. In this way content marketing and inbound marketing efforts can be successful!